The Importance of Using Landing Pages

All the products and services you will be selling online are ready. You already have a Google AdSense program account or other affiliate marketing program and you already have the advertisement you want to put on the affiliate’s website. Your thoughts are now being directed to becoming the next most successful internet entrepreneur. But is everything really set? Like, do you have a landing webpage for your business?

Landing page are simple web pages where visitors are redirected whenever they click a result in a search or when they click an advertisement. Landing webpages in affiliate marketing are the web page where a seller would want a customer or visitor to be directed after clicking an advertisement of an affiliate website. Landing pages often times does not differ that much from other pages of a website. Some online entrepreneurs use the homepage of their sites as landing pages. Is this a good practice? Should you also consider making landing pages for advertisement?

Honestly, you can use what other online entrepreneurs do as a guide, directing potential customers to the homepage of their sites. But if you want to get more from your online efforts, and you want to make more money, creating a landing page for your web advertisement is a good add on tactic. It would work on your advantage if you create a special page than having none.

Reason #1: It is the only way you make money in affiliate marketing through conversions. There are a lot of affiliate marketing programs but most of them let the sellers pay the affiliate in a pay per click system. What happens is, you sign up on a program then submit your ad. The owner of the program will then give your advertisement to affiliates to place it on their sites. Then if a visitor clicks your ad they will be taken to your landing webpage and you pay the affiliate for the click.

As a seller, you can make money in affiliate marketing through conversions, which means when someone buys your product after the visitors get directed to your site. More visitors that the affiliate direct to your landing pages also means bigger costs too. So no conversions means no money earned.

Most likely, you won’t get any conversion if you have published an ad on your affiliate marketer’s website without a real landing page for the prospective client to be rerouted into. It’s just like promotion of an item without actually having a shop to offer your item. Your marketing may be attractive enough to persuade folks to buy an item, but without the page, how will they know how to buy the item?

It is of utmost importance to have landing webpage for your ads because it is the only way for you to generate profits in affiliate programs. Without landing webpages, all you do is invest cash spending it to pay your affiliates without actually getting anything back.

Reason #2; Some web pages are not enough.Many individuals create the error of creating their site’s home-page as the landing page for their ads. The same is real for those who use other webpages like a “contact us” web page or the product page. Home pages are often developed to provide to several users and has a lot of hyperlinks to other webpages or to other sites. If you want to be effective in an affiliate system, we’re sure that you don’t want your landing webpages to provide the needs of uninterested individuals, which may not be really fascinated with your item.

When selecting landing pages, you must always have the client rerouted into that landing webpage you thought of. Therefore, your landing webpage must be appropriate to the search phrases, the material and content you had put on your ad. It is also vital the landing page can entice your audience to do something-that is to buy your product or at least generate leads as potential clients.

Final Thought

You probably joined into an affiliate program with these factors. To budget your capital on promotion costs and to make more money. But if you joined an affiliate program without actually having a landing webpage, you’ll end up spending too much without getting back earnings. So if you still don’t have a landing page for your ads, you better develop one now. And make sure you create a great one.

Appointments – Manage Your Time Better At Home to Be Effective

What would happen to you if your home life was more organized than it is right now? Can work-life balance be achieved? What are the tools at our disposal? Could scheduling appointments and keeping them at home help us save time and prioritize?

What is the challenge we face? I sometimes find that time spent at home can be the busiest time, especially in the times we live in. Imagine someone working from home, home-schooling children, and sometimes even doing a side hustle. Imagine also the full-time home-based entrepreneur. How do they manage to do all they need to do in a day?. We are living in a time when many entrepreneurs and even company employees have adopted work- at – home culture. This comes with its challenges as the lines become blurred between home and work. These blurred lines and constraints on the limited resource called time result in over-worked, under-rested, burnt-out individuals. Whilst good time management has been encouraged and indeed, embraced in the workplace, I believe more needs to be done in changing the mindset for the elusive work-life balance to be achieved.

What are the tools at our disposal? To manage time effectively at home, there are many interventions one can employ including setting goals for the day, prioritizing wisely, setting a time limit for every task, organizing oneself, and instituting the discipline of appointments. Yes, an appointment at home! We can spend time pontificating on the pros and cons of each intervention, however, I believe we need to focus on appointments and see how this can powerfully change the course of one’s day regardless of whether it’s a workday or weekend. Life is busy as it is without any intrusions. The question is how do you handle the one who announces that they are at the gate. These can be friends, neighbors, a salesman of some product you do not even need. I am not promoting regimentation here but rather a culture of filling your day with what’s important. Everything that we succeed at is because we carefully plan and execute it. I am a firm believer that you cannot manage time if you do not manage yourself thus I implore you to incorporate planning and appointments into your repertoire. I am not talking about something I do not do. I have to achieve many things in a day therefore I set appointments with my work, others, and myself.

Could scheduling appointments and keeping them on the home front help us save time and prioritize? Whereas we have established that it is a normal business practice to set appointments and keep them, we need to abandon the liberal open-door policy of allowing all and sundry to have access to us as and when they please on the home front. Please understand where I am coming from. We each have greatness within us but for us to achieve it we need to culture great habits. Employing the use of appointments at home and seeing only those people you had agreed to see removes non-essential encounters especially during the most productive hours. I know this will vary with culture, geographical region, or even level of affluence, whether you live in a low density or high-density residential area, but doesn’t negate the need to be organized and effective. Controlling access determines how organized you are and how well you will work and rest when the time for scheduled rest comes.

What do we need to do differently? We need to be disciplined and diligent, learn to say no, now is not a good time, let’s make an appointment for next week. What are the benefits of this approach? You are not always fire-fighting to meet deadlines, You are not always tired because you have not taken time out to rest. You have set aside enough time to spend with your loved ones or a loved one. If you are a busy person, I am sure you appreciate what I am saying. Whether it’s time to work uninterrupted, family time, or “me-time”, it takes some kind of order to enjoy it.

I am not saying that those that come unannounced are bad people. No, not at all, they probably are people you enjoy spending time with. Nevertheless, there must be prior communication so that you can attend to your visitor(s) when it is convenient for both you and them. It can be quite disrupting and a whole day can just pass by without achieving anything that you had planned to do.

As we grow older we begin to appreciate that rest and recovery need to be scheduled. The fact that I am relaxing doesn’t mean that I don’t have anything to do. One therefore cannot assume that just because you are at home you are available. Maybe you have scheduled that time to rest. That is important. You need to make an appointment with yourself, spouses need to also set aside time for each other. Parents need to schedule a time to spend with their children. When you have some sort of order in your life you determine who sees you and who you see. It also means that your relationships will be healthy and that makes you a happier person.

In conclusion, I believe that the work-life balance can be achieved. There are many tools at our disposal just like it is in the workplace.I believe we could do more and be happier if we are disciplined enough to make only the commitments we can keep.I am certain that setting appointments and keeping them at home help us save time and prioritize.

A Comprehensive Guide To Successful Web Marketing

Thriving and making your brand big on the internet requires a carefully planned online marketing strategy. For most products and services present on the market that are struggling to get the top spot on search engines, there are thousands of competing websites. Without a well thought-out web marketing strategy, you will only squander your resources and get unsatisfactory results.

Determine Your Objective

Before you start creating an action plan on how to achieve success in marketing your website it is important that you clearly identify the aim of your web marketing strategy. Having a clear and definite objective allows you devise an effective online marketing plan. Know whether you merely want to raise your brand awareness, create leads you can convert into customers or sell your products and services.

Have Definite Measure Of Web Marketing Success

Settle on how you will gauge the success of your online marketing strategy. Aside from looking at the sales volume, you should also observe the amount of traffic your website gets and the amount of traffic required to obtain the action you want visitors to do on your website. In order to do this, you may install web site traffic-analysis software such as Google Analytics that can be used for free.


If you do not have yet a website, choose a domain to host your web page. One of the primary domain strategies to acquire a significant traffic to your site is to choose a keyword or keyword phrase in their domain name as it pulls more traffic towards your site. In addition, it is essential that you select a shorter domain name so people could easily remember your company or brand.

Have An Effective Web Design

Create a website design that embodies the image you wish to project to your target audience. Bear in mind that internet users have a very short attention span. Hence, you need a website design that will capture his interest within five seconds. Ensure that your website is designed in line with your objective. Make certain that it is easy to use and effectively communicate the brand message you want to relay to your target audience.

Generate Significant Traffic

Traffic generation is essential in a website. Without online traffic, you will not get the online visibility that you want to obtain for your company. You acquire a great influx of web traffic by posting relevant articles to article sites and launching an intensive social media campaign. Publishing informative videos about your company and industry can also improve your online presence.

How to Promote Your Company Website


When you start promting your company website, it is very good practise to bookmark a page of your site at Digg. By bookmarking a page of your site on Digg, you can get your new site indexed by Google normally within a couple of days.

It is very important to remember that when you bookmark your website on Digg you must avoid adding too many of your site pages to this website. By doing this you will only manage to get your account suspended.

Write articles

By writing articles about your products, services orprocedures that are relevant to your company, you are creating many back links to your site. By creating these kinds of links that link back to your site, you are increasing your website’s search ratings on search engines like Google and Yahoo, to name but a few.

Write at least five articles on topics relating to your company products and services and then submit them to as many article directories as you can find.

Some excellent places to start submitting your articles are Ezinearticles and Buzzle. Other great article sites to have a look into are ArticleDashboard and GoArticles.

Submitting to Link Directories

Submitting your new company website to online business directories and search engine directories is a task that requires patience and time.

If you invest time into this task you will benefit by giving your new site a lot of one way links. This is a very valuable way to get more visitors to your site and more visitors on your website means more possible income.

Social Media

It is a fact that using social media to expose and promote your new website will be of great benefit to your business. It is wise to consider a social media marketing campaign for your new company website as it can boost your sales and make your business website a site to remember.

Fresh Content

Adding fresh content like interesting articles, product reviews and news items to your website will attract new visitors and keep old visitors.

Remember that your website content must be promotional. It is a good idea to write new articles that has links to your website because this will get your website noticed by those interested in your products or services.

By following the tips in this article and plan your website promotion strategies carefully, you will increase the chances of your new website’s success. Remember that promoting your new website is a slow and ongoing process, but that your patience and stamina will be rewarded with success.